Let Partners have the faith

Our Core values are responsibility, sincereness, honesty, trust and integrity. 

They guide all Suntec actions and serve as cultural cornerstones.

Why Our Values Matter

Our core values are responsibility, sincereness, honesty, trust, and integrity. They guide all Suntec actions and serve as cultural cornerstones.


Our founder Fangrong Ni once supplied rabbit hair to overseas producers who provided fur collars for clothing in the last century. At that time, the international market showed an enormous demand for rabbit hair. Seeing that, a variety of other manufacturers offered shoddy products, like cow hair or wool, to cheat customers at a lower price. Comparing profitable disqualified products with unprofitable authentic rabbit hair, Mr. Ni chose the latter one with a belief of “let partners have faith.”

 

To be distinguished from these companies providing disqualified products, Mr. Ni put a piece of paper with his name in each carton of his rabbit hair when marketing and advertising were not as developed as it is like today. It was a costly decision to provide top-quality products all the way, but he thought highly of his reputation stand behind his products. As a result, his name was as famous as his products, becoming a representative of trust. More and more people believed that if the supplier was Fangrong Ni, the buyers could have faith.


Suntec adopted his motto, “let partners have faith,” and stick to it at all times, from rabbit hair to flooring. Now, our brand is in its 20s. With a DNA of “trust,” we are continuously mastering new abilities, especially innovation, a character embodies in both design and performance. Knowing that “life lies in motion,” Suntec never stops exploring new ideas. It’s not only something about customization and personalization but also being an innovator for the whole industry. Planning before you think and performing before you do. Providing new offerings with fresh thinking, stunning appearances, and versatility is our new pursuing, just as our slogan “Think New, Think Better.”

 

We believe the most significant reason why we have stood the test of time is our commitment to operating responsibly and our devotion to innovation with integrity everywhere we work.